Market Research Experts -
We'll get you from Here to There

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25 years of experience in quantitative, qualitative and secondary research.

QUANTITATIVE RESEARCH 
includes mail, phone, and web/email surveys. Quantitative research provides objective, statistically-valid data regarding customer segmentation, product preferences, consumer behavior, etc. Quantitative studies often involve in-depth statistical analysis.

QUALITATIVE RESEARCH
includes focus groups, personal interviews, semi-structured interviews, and small sample surveys. Qualitative research is exploratory and is used to gain in-depth insights into what people do and where, when, and why they do it.

SECONDARY RESEARCH
includes collecting, organizing, and analyzing existing information regarding an industry, product category, customer base, etc.

JET Marketing excels in the following market research methodologies:

  • Phone, mail, and online surveys
  • In-person, phone, and online/webinar focus groups
  • Personal interviews/semi-structured interviews
  • Secondary research - data gathering, review, and analysis

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