Bridge the Knowledge Gap
Gain clarity, reach more customers, and grow your market share with expert market research and strategy.
Understand Your Market
Identify unmet customer needs.
Know Your Core Customer
Gain insights that drive smarter decisions.
Stay Ahead of Competitors
Anticipate market shifts and competitive moves.
Are You Making Decisions Without These Answers?
Without clear answers, businesses are likely to miss growth and profit opportunities.
Who are your ideal customers?
What market trends aren’t you seeing?
What unmet needs are you missing?
How do you compare to competitors?
Are your products priced correctly?
How do customers perceive you?
JET Marketing helps you answer these questions with clarity and confidence.
40+ years of experience in quantitative, qualitative, and secondary research.
01
Knowledgable.
A deep history of market research - decades of experience backed by an MBA from the University of Michigan with a market research emphasis.
02
Flexible.
Broad market research expertise in quantitative and qualitative research.
Extensive experience in survey research, focus group moderating, semi-structured interviews.
03
Experienced.
JET Marketing has worked with a wide range of clients - from single-proprietor to Fortune 500 businesses, including for-profit and not-for-profit companies.
04
Comprehensive.
Turn-key research services - JET Marketing manages all elements of research projects including developing and programming research tools, recruiting participants, in-depth data analysis, report writing, and
presentations.
05
Practical.
JET Marketing creates reports that are accurate, useful, and easy to understand.
MARKET RESEARCH
Market research has always been a passion of mine. I love using both qualitative and quantitative research to more deeply understand the wants and needs of consumers.
I want my clients to be able to stop using the term "anecdotally" when they talk about their customers and their market. My goal is to help my clients feel truly confident about their customer and market environment knowledge.
Qualitative research is the "softer" side of research - focus groups, semi-structured interviews, personal interviews. Qualitative research provides the opportunity to dive deep with customers to understand their wants and needs. I'm a trained focus group moderator/interviewer. I've moderated hundreds of focus groups and personal interviews, working with start-up companies, non-profit organizations, and large corporations.
Quantitative research - most often survey research - provides statistically representative data for a company. Surveys are an extremely useful tool to obtain a clear picture of a company's current or potential consumers: their interest, preferences, opinions, etc. While years ago I conducted mail and phone surveys, virtually all of the survey work I do now is online.
I have over 35 years of survey research experience covering subjects as diverse as software, eggs, and Bibles.
JET Marketing excels in the following market research methodologies:
- Phone, mail, and online surveys
- In-person, phone, and online/webinar focus groups
- Personal interviews/semi-structured interviews
- Secondary research - data gathering, review, and analysis
QUANTITATIVE RESEARCH
• includes mail, phone, and web/email surveys.
Quantitative research provides objective, statistically-valid data regarding customer segmentation, product preferences, consumer behavior, etc. Quantitative studies often involve in-depth statistical analysis.
QUALITATIVE RESEARCH
• includes focus groups, personal interviews, semi-structured interviews, and small sample surveys. Qualitative research is exploratory and is used to gain in-depth insights into what people do and where, when, and why they do it.
SECONDARY RESEARCH
• includes collecting, organizing, and analyzing existing information regarding an industry, product category, customer base, etc.
Without clear answers, your business is operating with a knowledge gap.
Since 1994, we've helped businesses gain clear, actionable insights through professional market research and
strategic planning.
About JET Marketing
Jeanette Taylor, founder of JET
Marketing, has helped organizations
make smarter business decisions since1994.
About JET Marketing
JET Marketing is owned by Jeannette E. Taylor.
Since 1994, as owner of JET Marketing and previously as co-owner of Alliance Marketing, Jeannette has provided strategic marketing solutions to clients.
Earlier in her career, Jeannette held several management positions at the Zondervan Corporation. While General Manager of Bibles at Zondervan in the late 80's & early 90's, division revenues grew by 53% over a four-year period with profits increasing by 121%.
Later, as Vice-President of Marketing at Zondervan, Jeannette was responsible for managing all market research, market strategy, graphic design, advertising, and media relations for six diverse product groups.
Since 1994, in addition to her strategic consulting work, Jeannette has been an Adjunct Professor at both Calvin College and Cornerstone University, teaching courses in marketing, applied research, and strategic management.
B.A., Economics and Business Administration, Hope College M.B.A., University of Michigan