About JET Marketing

JET Marketing is owned by Jeannette E. Taylor.

Since 1994, as owner of JET Marketing and previously as co-owner of Alliance Marketing, Jeannette has provided strategic marketing solutions to clients.

Earlier in her career, Jeannette held several management positions at the Zondervan Corporation. While General Manager of Bibles at Zondervan in the late 80’s & early 90’s, division revenues grew by 53% over a four-year period with profits increasing by 121%.

Later, as Vice-President of Marketing at Zondervan, Jeannette was responsible for managing all market research, market strategy, graphic design, advertising, and media relations for six diverse product groups.

Since 1994, in addition to her strategic consulting work, Jeannette has been an Adjunct Professor at both Calvin College and Cornerstone University, teaching courses in marketing, applied research, and strategic management.

B.A., Economics and Business Administration, Hope College

M.B.A., University of Michigan

Knowledgeable. 

A deep history of market research – 35 years of experience backed by an MBA from the University of Michigan with a market research emphasis.

Flexible. 

Broad market research expertise in quantitative and qualitative research. Extensive experience in survey research, focus group moderating, semi-structured interviews.

Experienced.

JET Marketing has worked with a wide range of companies – from single-proprietor businesses to Fortune 500 companies as well as for-profit and not-for-profit companies.

Comprehensive.

Turn-key research services – JET Marketing manages all elements of research projects including developing and programming, research tools, recruiting participants, in-depth data analysis, report writing, and presentations.

Practical. 

JET Marketing’s reports are written to be useful and accessible. 

Big Red Lighthouse flying American flag in Holland, Michigan.

Photo credit: Mary Hilldore

JET Marketing is happy to be located in West
Michigan, home to some of the most
beautiful scenery in the world.

Looking up at the Mackinac suspension bridge in Michigan.

Marketing Research

Market research has always been a passion of mine. I love using both qualitative and quantitative research to more deeply understand the wants and needs of consumers. I want my clients to be able to stop using the term “anecdotally” when they talk about their customers and their market. My goal is to help my clients feel truly confident about their customer and market environment knowledge.

Qualitative research is the “softer” side of research – focus groups, semi-structured interviews, personal interviews. Qualitative research provides the opportunity to dive deep with customers to understand their wants and needs. I’m a trained focus group moderator/interviewer. I’ve moderated hundreds of focus groups and personal interviews, working with start-up companies, non-profit organizations, and large corporations.

Quantitative research – most often survey research – provides statistically representative data for a company. Surveys are an extremely useful tool to obtain a clear picture of a company’s current or potential consumers: their interest, preferences, opinions, etc. While years ago I conducted mail and phone surveys, virtually all of the survey work I do now is online. I have over 35 years of survey research experience covering subjects as diverse as software, eggs, and Bibles.

Business Consulting

Developing business and marketing plans for start-up companies, sole proprietors, and small-to-mid-size companies is a great privilege. My business consulting clients are passionate about what they do and are good at what they do. They know and understand their businesses. My job is not to tell them how to run their businesses but rather to help them sort through their many business and marketing options and opportunities and determine the best direction forward so their companies are better, stronger, and more profitable. In many ways, my work with these clients is closer to coaching than it is consulting.

Please download Jeannette Taylor's resume for additional details on her experience and capabilities.

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